Step growth is the kind of unusual growth that makes a company standout and what shareholders and investors look to achieve in their time in charge of a business. To practically deliver that step in revenues, we use marketing to exploit where a business’ growth capability is strong and at the same time identify areas that can be improved.
StepIQ is broken down into three growth dimensions; Speed, Strength and Direction and those dimensions made up of ten elements.
Each element is made up of a series of questions that you score your company on. Each score is out of 10 and weighted according to impact on growth capability. You are then scored on each element, each dimension and your overall growth capability.
The purpose of the score is to identify strengths and weaknesses in the company’s growth capability and inform the marketing strategy to meet the growth demands.
First we evaluate your business giving you a Step IQ of between zero and one hundred, based on the 10 critical success factors. We evaluate your position against your business plan, your ambitions and using research data benchmark your opportunity and goals against the wider market place
Based on your StepIQ™ we write a custom growth strategy which will help specifically move the dials that are relevant to your business value and revenue expectations. Importantly the step growth process is something we do with you and not to you, so action plans exist for our team and yours.
We (jointly) create an execution plan which will deliver the growth, with clear, tangible results and outcomes:
The strategy, execution plan and your StepIQ are reassessed monthly / quarterly to ensure growth ambitions are being met and the company’s capability is improving. We assess the metrics of the growth campaign(s) on a daily / weekly basis and iterate as we learn.