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We solve five key problems for our clients


Sales Growth

Increase the number, value and frequency of sales in core and emerging revenue channels.

Thought Leadership

Establish thought leadership for the business, the products / services and key executives in their sector.

Effective Sales Support

Support the Execs and sales team to facilitate large, solution-based sales to major industry customers and partners.

Clear Value Proposition

Clearly articulate a compelling value proposition and steer the existing brand and messaging to support it.

Internal Support

Provide tools and training to enable important marketing services to be handed back to internal marketing resources.

A step growth approach helps businesses maximise the value of their sales by growing existing revenue as well as adding strategic partnership sales.

How strong is your Value Proposition?

A strong value proposition goes beyond a powerful sales message – it unites you and your
customer around a common purpose.


Are your customers in Wartime or Peacetime?

Your customer is either at war or in peacetime. They will make dramatically different decisions depending on this status – your proposition should reflect value in both cases.

How urgent is the need for your solution?

Changing emphasis in the proposition to align external urgency with a customer’s needs can dramatically improve resonance inside an organisation.

Beyond pain – how is your audience being measured?

Buyers and influencers inside organisations are often not buying to alleviate a pain, but improve a KPI by which they are professionally measured. How do you prove value?

Do you understand your customer’s business system?

The system by which a company runs is not its IT system but a series of business processes. How you help optimise that system is where you can measure value.

How many people are buying what you’re selling?

Inside larger organisations most of the decision makers will never use the product you are selling. They are buying outcomes – your propostion should refelect this to ensure buy-in.

Data science is the new rocket science

So much flannel is produced in the name of big data and analytics, we won’t add to it here. We prefer to let the numbers do the talking and provide business outcomes for our clients and their customers.

Approaching data sensing, collection and collation from the standpoint of an outcome is a more powerful way to use the myriad of new data tools, sources and technologies.

We help businesses create value by employing data analysis in smart ways. With new tech it pays to put your business horse before the digital cart.

More about Powershift Labs here

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We’d like to hear about your challenges!

We’d like to hear about your business challenges and goals, understand what makes you different and where your opportunity
for step growth lies.

Our services support a specific sector of the market and may not be right for you, but we are always keen to listen to
executives, NEDs and investors and happy to share our experience and understanding.

Ross Alderson, Managing Director